Marketing & Schools Engagement Officer
Build powerful school partnerships and deliver creative, values‑led marketing that helps prospective and current students feel seen, understood and welcomed.
Start Date: ASAP
Salary: £32,489.26 per annum
Contract: 5 days per week, 52 weeks
Closing Date: Wednesday 15th April, 2026 at 12:00pm
We have a new and exciting opportunity for a Marketing & Schools Engagement Officer to join our Communications, Marketing & Engagement team. You will lead high‑impact, insight‑led marketing activity across Homefield, with a particular focus on education marketing and building strong, positive relationships with schools and education professionals.
We’re looking for someone with excellent communication skills, proven experience delivering integrated marketing campaigns and the confidence to engage with prospective students, their families and schools. You’ll bring a genuine passion for connecting people, strengthening partnerships and ensuring Homefield is visible, trusted and well‑understood.
In this varied role, you will coordinate school engagement activity, support student recruitment events, develop compelling content and deliver campaigns that reflect our autism‑specialist positioning and values. You’ll use insights to shape activity, celebrate achievements and contribute to strategic projects that enhance our reputation and impact.
This role is ideal for someone who enjoys relationship‑building, creative problem‑solving and purposeful marketing that makes a tangible difference to young people and their families.
We value lived experience of autism and encourage you to mention this in your application if you feel comfortable.
Interviews will be held Friday 24th April 2026, with pre-interview tasks for shortlisted candidates.
Marketing & Schools Engagement Officer
Overall Purpose
To plan and deliver high-impact, insight-led marketing across Homefield, with a primary focus on education marketing and building strong relationships with schools, in line with our values of Equality, Empowerment, Respect and Sustainability.
Role responsibilities:
- Lead marketing and school engagement to support student recruitment:
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- Build positive, long-term relationships with schools, SENCOs, MATs, careers leads and local authorities.
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- Work closely with Admissions and Curriculum to organise and facilitate school marketing and student recruitment events, including Open Days, school visits and taster days.
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- Coordinate direct marketing to feeder schools and education professionals, ensuring they have the right materials to signpost Homefield to prospective students and families.
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- Represent Homefield at relevant events, meetings and forums, ensuring we are visible, trusted and well‑understood.
- Develop insight-led campaigns across college, charity and commercial areas:
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- Deliver marketing and communications campaigns that support organisational priorities, increase engagement with college enterprises and promote additional services/products.
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- Ensure campaigns reflect Homefield’s autism-specialist positioning and values.
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- Maintain accurate records and produce clear reports on campaign performance, using insights to improve future activity.
- Communicate our purpose and evidence impact through compelling, values‑led content:
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- Coordinate marketing and school engagement materials such as presentations, newsletters, flyers, digital content and enterprise promotions.
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- Compile stories, case studies and updates that celebrate progression and achievements.
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- Support the social media calendar with a planned, purposeful and proactive approach.
- Contribute to the development of the communications, marketing and engagement function:
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- Support strategic projects that strengthen Homefield’s expertise, reputation and presence.
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- Collaborate with teams across the organisation to avoid silo working and ensure consistent, joinedup communication.
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- Explore creative and innovative ideas that support ongoing development and improve existing ways of working.
General Responsibilities for all Staff:
- Ensure that all beneficiaries are treated with dignity and respect.
- Empower students, day service members and additional service users to maintain their personal independence and confidentiality.
- Contribute positively to a high-quality teaching, learning and working environment.
- Comply with health & safety and safeguarding regulations.
- Any other reasonable duties commensurate with role as required.
We shortlist candidates based on essential and desirable criteria. We evidence the attributes using the application form and qualification certificates, and during interviews and skill tests.
Education & Qualifications
| Attribute | Criteria | Evidence |
| Level 2 English and Maths (or equivalent) | Essential | Certificates / Application |
| Level 5 qualification or above in relevant subject (such as marketing, media & communications, public relations, business) | Essential | Certificates / Application |
| Evidence of continual professional development (CPD) in marketing, communications, digital media, sales or stakeholder engagement | Essential | Certificates / Application / Interview |
| Professional accreditation or working towards accreditation (e.g. CIM, CIPR) | Desirable | Certificates / Application |
Experience, Knowledge & Abilities
| Attribute | Criteria | Evidence |
| Demonstratable ability to plan and deliver integrated marketing and communications campaigns across multiple channels | Essential | Application / Interview / Task |
| Experience building and maintaining relationships with internal and external stakeholders | Essential | Application / Interview / Task |
| Experience working collaboratively on cross‑team projects to achieve shared outcomes | Essential | Application / Interview |
| Experience planning and delivering relationship-building, engagement and recruitment events (such as Open Days, outreach activities or partnership events) | Essential | Application / Interview |
| Ability to interpret and report on data, insights and campaign performance to inform future activity and capture impact | Essential | Application / Interview / Task |
| Experience producing engaging content (such as case studies, pitches, presentations, marketing activities) | Essential | Application / Interview |
| Understanding of audience segmentation and targeted outreach | Essential | Application / Interview |
| Proficient in using digital applications such as Microsoft Outlook, Word and Excel, CRM tools, project management software, website CMS and other marketing software and digital systems | Essential | Application / Interview |
| Awareness of marketing regulations (such as PECR, CAP Code, GDPR) and other legal / ethical standards and responsibilities | Essential | Application / Interview |
| Experience using analytics tools (e.g., Google Analytics, social media insights, email analytics) to inform decision‑making | Desirable | Application / Interview |
| Understanding of accessibility standards (e.g., WCAG) and inclusive communication principles | Desirable | Application / Interview |
| Knowledge of the FE, SEND or wider education landscape | Desirable | Application / Interview |
Interpersonal Skills & Qualities
| Attribute | Criteria | Evidence |
| Confident public speaker with excellent inter-personal skills and an ability to maintain relationships, trust and respect at all levels | Essential | Application / Interview / Task |
| Excellent written communication skills, with the ability to adapt style for different audiences and a high attention to detail | Essential | Application / Interview / Task |
| A curious thinker who seeks to understand purpose, asks ‘why’ / ‘so what’ and contributes ideas that improve effectiveness | Essential | Application / Interview / Task |
| Takes a collaborative and creative approach, working with others to solve problems, share insight and strengthen collective practice | Essential | Application / Interview |
| Positive, proactive attitude and enthusiasm for engaging with schools, education professionals and community partners | Essential | Application / Interview |
| Demonstrable ability to take initiative and adapt ways of working to suit a specific individual and/or circumstance | Essential | Application / Interview |
| A reflective practitioner who seeks feedback, contributes to continuous improvement and is committed to ongoing professional development | Essential | Application / Interview |
| Flexible and adaptable approach, with willingness to travel and attend occasional evening and weekend events | Essential | Application / Interview |
| Passionate about equity, diversity and inclusion, committed to creating welcoming spaces for all and a desire to make a difference to the beneficiaries of the College | Essential | Application / Interview |
Note: This job description and person specification is not an exhaustive description – it is a guide and will be subject to review to meet the service / business needs.